Many of our customers here at Speedy Stamps are small businesses that sell on Etsy – in fact, we’ve noticed a growth in this type of customer over the years as home-based businesses have become more popular. We love seeing all the names and logos that you come up with, and with more and more people selling on Etsy we thought we’d put together a little guide to help you get the most out of this marketplace.
Your name: Before you can start selling on Etsy you need to come up with your shop name. Sometimes this is really easy – maybe you have something really quirky and catchy in mind, or you’re just using your own name to keep things simple. Sometimes though the name you want is taken already! Don’t lose heart, and whatever you do don’t compromise on something like YourName123 – try and come up with something that’s still memorable and fits your business, but that’s unique to you. Why not write down some words you like and that describe your business, put them in a hat, and then draw a couple out and see what name it makes?
Our top tip is to check your chosen name on Twitter and Facebook to see if it’s taken there too, as ideally you want your name to be the same on all platforms.
Your logo: Coming up with your logo is (in our opinion) even more fun than coming up with your name. You could use Photoshop or a free service like Pixlr.com if you’ve got an artistic side, but if you need someone to make a logo for you, try a freelancer site like Fivrr.com or Peopleperhour.com. Bear in mind where you want to use your logo – is it just for your Etsy shop or is it for your packaging too? You might want to make a couple of different variations – one with just your logo, one with your logo and Etsy shop address for example.
Social media: We’ve already mentioned checking your shop name on social media to make sure it’s available. Well, at the same time as registering your Etsy shop you want to register your social media accounts too and set them up. Make sure that your logo and imagery match whatever you’re using on your Etsy shop page so that people know it’s you. Our top tip is to get the app for each social network on your smartphone so you can update them easily on the move. Take some time each week to follow people, share other people’s content and schedule some of your own content.
Marketing your shop
Social Media: Twitter works really well for Etsy shop owners, and if you make a photo-friendly product then Pinterest is a good one to be on too. It takes some perseverance to build your audience, but social media can be a great way to get eyeballs on your products. Don’t forget to use hashtags on Twitter to help people to find your items!
Offline: Marketing isn’t all about the internet, even if your shop is. Look up craft and gift fairs in your area and attend one or two to show off your products. You’ll make sales (hooray!), get feedback on your items and people can take away a business card with them that has your Etsy shop details on it.
Promotions: Etsy allows you to create discount codes, which are a great way to drive sales of your products. Why not put a discount code on your business cards, so that your craft fair customers can go online and get a discount on their next purchase? Share your discount code on social media and the work you put into building your audience may start to pay off.
Managing your shop
Stock: Etsy shops do better when they have lots of items, so try and keep adding new products whenever you can. This means staying on top of production, either making new items consistently or ensuring your components are delivered in a timely manner if you order them from another company. When making your Etsy listing, always be sure to put a realistic production and delivery estimate into your listing – it’s good customer service to over-deliver rather than to be late with an order.
Communication: Make communication with your customers a priority, and make sure it’s always professional and personal. You could add a printed flyer to each order, or a professional receipt. Microsoft Word has lots of professional templates you can use that give you a free and easy way to make your communications look great.
Personality – Etsy gives small businesses a perfect outlet for personality, and buyers expect a personal touch with their orders. Whether that’s wrapping everything carefully, writing a personal message to each buyer or adding a personal touch to the packaging like a sticker or a stamp of your logo, take the time to make each order look personal, and you’re sure to get great feedback.
Packaging: Speaking of packaging, it’s important to get this right as it’s the first thing your customers see when their orders are delivered. Decide whether you’re going to use padded envelopes or boxes, and how much it will cost to post your items based on their size and weight. Royal Mail’s website has a really handy postage calculator that should help you to do this. Have some stickers printed with your logo and Etsy shop address, or one of our custom stamps that you can stamp on all of your packaging to remind people who they bought from.
Fees: Etsy charge 20 cents per listing and then a 3.5% transaction fee on the sale price, so take this into account when pricing up your products. You need to strike a balance between a price you’re happy with that covers the cost of your materials (and of course makes you a profit!) and a price that’s attractive to potential buyers. Take a look at similar items on Etsy and see how others price them to get an idea of how much you should charge.
Etsy is a fabulous way to start selling online quickly and easily. With its intuitive interface it takes literally minutes to set up an account and upload products, and there’s even an Etsy app you can download for your smartphone, allowing you to take pictures of your items and upload them wherever you are.
We hope you’ve found this guide useful, and if you’d like to have your Etsy shop logo on one of our custom stamps just head over to our stamp designer to get started!